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Fresh Faces Put on Entertaining Content for TV Viewers in Sports Bars Media Network Launches New Content to ‘Wrap Up’ Viewers
and Enhance the Social Atmosphere in Sports Bars as Fan Watch their Favorite
Team Play. CHICAGO – Oct 10, 2008 – OnSite Network,
Inc. released three new segments of content to support its digital
out-of-home video network in leading sports bars: Critic Al, Mr. Absurd and
the Powder Room. Each segment features a cartoon character or “fresh face” as
a spokesperson for original editorial content supplied by the company’s
editors. Every day, the high-definition OnSite
screens in sports bars display localized content that appears alongside
network television broadcasts. The four new character spokespeople were
developed for specific appeal to Young Adults (ages 21 – 34) and the Sports
Enthusiast consumer segments. Details for the new content segments are: §
Critic Al – Critic Al speaks
for the disgruntled fans who wonder how their sports franchise got so stupid.
He takes on the latest controversies and (with a high dose of outrage) puts
the players, coaches and owners in their place. When it comes to the world of
sports, Critic Al pulls no punches. §
§
Mr. Absurd – Definitely the
“wildcard” of the group, there is no easy way to describe this character. Mr.
Absurd is free to issue forth any sort of comment or observation. In the
tradition of Monty Python, SNL, Little Britain, and
the Daily Show, you may find his viewpoint nonsensical …unless you’re just as
strange as he is. By the way, were you going to wear that can of tuna? “All networks regardless of media must
continually provide content that’s in touch with specific tastes of their
viewer,” states OnSite Network Founder & CEO, According to a third-party research study
completed by Arbitron, OnSite screens already generate significant appeal
with 58% of viewers agreeing that the content is very entertaining. The new
character-based editorial content will further improve upon the company’s goal
to support a continuously conversational and interactive environment for
sports bar owners. # # # About
OnSite Network OnSite Network, Inc. is a digital
out-of-home video network reaching sports fans and young adults in
independently-owned sports bars and leading sports-oriented restaurant chains
nationwide. Using its OnSite Edge™ platform, OnSite enhances the consumer TV
viewing experience by “wrapping” the commercial TV picture with additional
entertaining content and venue-specific messaging. On a daily basis, OnSite
publishes content that creates conversations, interactive sports games, SMS campaigns, and national advertising and bar
promotions. OnSite Network Contact: Rick Sebok Chief Marketing Officer 312-212-0900 rsebok@osn.net |
Press Release OnSite Network, Inc. 320 W. Ohio St. Suite 600 Chicago, IL 60654 Phone: 312.212.0900 www.osn.net |