| Mexico Tourism Board Kicks Off Campaign with OnSite Network | ||
| Sweepstakes Promotion Uses Text Messaging to Expand Advertiser Portfolio for OnSite Network
CHICAGO, April 15, 2008 – The Mexico Tourism Board has re-upped its campaign with OnSite Network (OSN), breaking its second campaign with the digital video network on April 1, 2008. The campaign, the “Mexico Trip-a-Week” Sweepstakes focuses on fun facts about Mexico and is accessible to consumers who visit the 61 Chicago-area independently-owned sports bars and T.G.I. Friday’s® restaurants that feature OnSite Network. To participate in the Sweepstakes, consumers simply use their mobile phones to text responses to trivia questions related to Mexico. For example, week one’s question asked, “Which celebrity couple’s secret romance was exposed in Puerto Vallarta?” Entrants texted either “A” for Angelina Jolie and Brad Pitt, “B” for Elizabeth Taylor and Richard Burton, or “C” for Antonio Banderas & Melanie Griffith. “Just over a year ago, the Mexico Tourism Board became one of our initial advertisers and continues to work with us to use our medium in new ways,” said Rick Sebok, Chief Marketing Officer of OSN. “Their first campaign focused on general awareness while this one enables consumers to interact with the brand using their mobile phone.” Each week in April and May, one OSN viewer who texts the correct answer to the trivia question will be randomly selected to win a trip for two to Puerto Vallarta, which includes airfare and accommodations courtesy of Aero Mexico. In the first few days of the promotion, over 50 viewers texted to enter the Mexico Trip-a-Week Sweepstakes. If you knew the answer to the above question was “B” and entered the Sweepstakes, you and a guest could have been on your way to Mexico. Additionally, every person who enters the Trip-a-Week Sweepstakes is also eligible to receive a free week of tanning at any one of Ultimate Exposure’s 39 Chicago-area locations. |
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| About Onsite Network, Inc. | |
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OnSite Network, Inc. is a rapidly growing digital out-of-home video network designed to reach sports fans, young adults, and on-the-go consumer segments in independently-owned sports bars and leading sports-oriented restaurant chains nationwide. Using its OnSite Edge™, OnSite turns on audiences by converging commercial TV programming with engaging content, interactive sports games, SMS-text campaigns, advertising and venue marketing. Visit www.osn.net. OnSite Network Contact: Rick Sebok Chief Marketing Officer, OnSite Network 312-212-0900 rsebok@osn.net |
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| Download this printable PDF article. |
| Mexico Tourism Press Release |
